Think high-performance fuel meets endless creativity. Want it chewy? Crunchy? Filled with nut butter? Vegan? Keto? Superfood-packed? We’ll craft bars that hit your macros and your flavor goals—so your brand stands out in every bite.
Your Trusted Distribution & Private Label Partner for Health & Wellness Brands
We help innovative wellness and FMCG brands enter, launch and scale across the UAE and the broader MENA region — handling everything from product creation and manufacturing to e-commerce, retail and quick-commerce distribution.
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PARTNER WITH US
What We Offer
Our mission is simple: to bring high-quality wellness products to the UAE and the wider Middle East — and to make the entire journey smoother, more efficient and more accessible for the brands we partner with.
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Whether you’re entering the market with an existing product or creating something completely new, we streamline every stage of the process. From concept development, formulation and product creation to manufacturing, packaging and product registration, we ensure your brand is built on a solid foundation.
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Once your product is ready, we can help place your brand across the region’s fastest-growing sales channels, including e-commerce, quick commerce, retail stores and health shops.
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Our role is to act as your true on-ground partner: navigating regional requirements, opening doors to key retailers and building a pathway for sustainable, scalable growth.
This allows you to stay focused on what you do best — innovation, brand building and connecting with your customers — while we handle everything from product creation to market expansion.
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Product Sourcing & Brand Onboarding​
We curate a portfolio of global wellness, nutrition and FMCG brands — ensuring full regulatory compliance and quality verification before entering the market. Our goal is to make your launch seamless, efficient and fully market-ready.
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Wholesale & Bulk Distribution​
From small test orders to larger retail-scale shipments, we support partners with flexible order volumes, consistent supply and transparent wholesale pricing. Whether it be for a boutique fitness studio or a major retailer, we adapt to your operational needs.
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Multi-Channel Distribution​
We help brands grow across multiple sales channels — including e-commerce platforms like Amazon and Noon and quick-commerce such as Noon Minutes, Careem Quick and Talabat Mart. Our network ensures your products reach customers wherever they shop.​​
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Private-Label Services: Private Snack Lab​​
For clients looking to create their own exclusive products, we offer end-to-end private label and product development services. Working with trusted local manufacturing partners, we handle custom formulations, R&D, sampling and full private-label production.
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Capabilities
Nutrition bars, protein powders, supplements, chips and puffs, cookies — whatever you have in mind, we work with trusted partners to develop it.
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End-to End Production:
From idea to shelf, we handle everything from R&D and formulation, packaging, costing, procurement, manufacturing, warehousing and fulfillment and scaling— so you can stay focused on what you do best.​​​​​​
Our Capabilities:
About Us
The Wellness Lab Group was created to make it easier for great wellness and nutrition brands from around the world to enter the Middle East market. We’re all about quality, reliability, and building real partnerships that actually feel like teamwork.
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Our mission is simple: bring high-quality wellness products to the UAE and the region — and make the whole process smoother for the brands we work with. From supply chain and compliance to getting you stocked in the right places, we handle the heavy lifting so you can focus on growing.
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On top of distribution, we also have extensive experience in private label and custom product development — helping entrepreneurs and brands create their ideal snacks, supplements, bars, gummies and more. We simplify the entire process, from formulation to packaging to shelf-ready products, taking the stress out of launching something new.
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Whether you’re aiming to get into specific retailers, spas, gyms, or online stores, we’re here to help grow your brand — no matter the size or stage you’re at.
Ready to Get Started?
Get in touch with us today and let’s help you create, grow and scale your brand for real success. ​​​