Think high-performance fuel meets endless creativity. Want it chewy? Crunchy? Filled with nut butter? Vegan? Keto? Superfood-packed? We’ll craft bars that hit your macros and your flavor goals—so your brand stands out in every bite.
Your Trusted Private Label & Distribution Partner for Health & Wellness Brands
We help create Wellness and FMCG products and brands enter, launch and scale across the UAE and the broader MENA region — handling everything from product creation and manufacturing to e-commerce, retail and quick-commerce distribution.
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What we offer:
1
Product Development
From early-stage concepts to finished formulations, we support the full product creation process — helping you build something unique, effective and market-ready.
2
Private Label Manufacturing
For clients creating their own exclusive products, we manage everything from R&D and sampling to manufacturing, packaging and shelf-ready production.
3
Multi-Channel Distribution
We help brands grow across multiple sales channels including e-commerce platforms like Amazon and Noon and quick-commerce such as Noon Minutes, Careem Quick, Talabat Mart, etc
Our Mission:
Our mission is simple: to bring high-quality wellness products to the UAE and wider Middle East, while making the journey smoother for the brands we partner with.
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Whether you’re launching an existing product or creating something new, we streamline the full process — from concept and formulation to manufacturing, packaging and product registration.
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Once market-ready, we help place your brand across the region’s fastest-growing channels, including e-commerce, quick commerce, retail stores and health shops.
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We act as your true on-ground partner — navigating regional requirements, opening doors to key retailers and building a pathway for scalable growth, so you can stay focused on innovation and your customers.
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Private Label Products:
About Us
The Wellness Lab Group was built from a genuine passion for health, wellness and creating better products for the region.
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We exist to help high-quality nutrition and wellness brands enter the Middle East market smoothly, while also supporting entrepreneurs and businesses in developing innovative new products from the ground up.
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From functional snacks such as flavored candie dates, protein bars and custom concepts, we work closely with trusted partners to bring ideas to life — managing everything from formulation and product development to manufacturing, packaging and market readiness.
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At the core of everything we do is quality, transparency and real collaboration. Whether you’re launching your first product or expanding into new sales channels, we’re here to help you grow with confidence and build something meaningful in the wellness space.